About

James Hooks leads the UX research learning and development programs for Facebook. He is responsible for building out the research organization’s continuing education programs, management training, and strategic planning.

His doctoral research was on the Impact of Technology Leaders in Underrepresented Groups on Innovation and Meaning Making. He also hold a master’s degree in organizational leadership, from Brandman University, part of Chapman University, where his thesis was on Guiding Leadership Through Technologies in the Development of Transformative Organizational Cultures. Other academic achievements and work include Stanford University’s Graduate School of Business in Corporate Innovation and Bachelor of Arts in sociology from Chapman University.

He currently serves as Co-Founder and Vice Chair of Urban City Fresh in Atlanta, a 501(c)3 nonprofit focused on food education, and mentored with Big Brothers Big Sisters in Orange County and Los Angeles. Prior to Facebook, he worked for Twitter, PeopleLab, and consulted high growth start-ups.