About James Hooks

James Hooks Headshot

James Hooks is a leadership philosopher, executive coach, and organizational development consultant, most recently for Airbnb. He previously led learning and organizational development teams for Facebook, Twitter, and management consulting firms. As a leader in tech, James brings innovation, influence, and mindfulness to how he builds, develops, and inspires teams.

At Airbnb, he created Learning Labs, an innovative high-touch leadership development experience focused on delivering rapid behavioral change in key skills areas. He serves as the senior learning designer, facilitator, and leadership partner for Airbnb’s Tech organization of engineering, data science, and ITX teams, partnering with the company’s CTO and tech leadership team to drive key transformations across the company.

At Facebook, he provided direction, oversight, and management of research educators, ensuring consistency in design principles and delivery across the entire research organization. He was also featured in Imposter Magazine, published by Facebook, where his piece Lead Like A Loser was first published.

James Hooks in APAC
James Hooks leading an executive leadership training in Tokyo, Japan.

James Hooks Midshot

His doctoral research was on the Meaning Making of African American Leaders in Technology Organizations. He also holds a master’s degree in organizational leadership, from University of Massachusettes Global,  where his thesis was on Guiding Leadership Through Technologies in the Development of Transformative Organizational Cultures. Other academic achievements and work include Stanford University’s Graduate School of Business in Corporate Innovation and Bachelor of Arts in sociology from Chapman University.

He previously served as Co-Founder and Vice-Chair of Urban City Fresh in Atlanta, a 501(c)3 nonprofit focused on food education, and mentored with Big Brothers Big Sisters in Los Angeles and Orange Counties.

He resides in the San Francisco Bay Area with his dog, Kingsley.